Yesterday I spent reconsidering the format of the games; level 1 and level 2. On reflection these are very juvenile and consequently not reflecting the brand identity successfully.
It is important that they convey the fun element of the game, yet they must still retain some of the high end style that dyson evokes.
I therefore went back to the game, initially removing the barbed wire that ran along the bottom; this was just an extra before, and when looking at the dyson telescope original game, it was all about simplicity.
I then rethought the colour scheme; initially I had used an amalgamation of colours but this time I stuck to the main colours I had been using throughout the campaign – grey, yellow, purple and black.
These created a much more stylised look. I also made these bars narrower and more graph-like. This helped to create further sophistication and I was gradually moving away from the bulky image of the dyson that I was previously suggesting.
What next?
With the deadline ahead of me I must review all of the slides both individually and collectively. I then must made final amendments and must consider mounting and the best way to present my work.
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